The #BEAGP Campaign is a project for the Irish College of General Practitioners that we look forward to every year. The brief is to travel the country and interview family doctors in their practices to capture and share their stories. The goal is to promote the work and lifestyle of a GP to medical graduates and other potential future GPs.

This year we also had the opportunity to spend more time in the preproduction phase of the project. We used this extra time to refresh the visual style of the videos with updated motion graphics and make the production process more efficient. We fit more shoots into fewer cross country trips. This also allowed us to turn the whole project around in record time.

We didn’t just deliver the videos either. When we had wrapped production we ran a full social media campaign with still graphics and short videos formatted for each platform. As a result, the 2021 #BEAGP Campaign recruited the highest number of GPs ever.

Check out more of the campaign at www.beagp.com.