We worked with former Minister of State Alex White to produce video stories for his European Parliament election campaign in 2019.

The campaign team wanted videos that told the story of Alex’s upbringing, his family, his track record, his political passions and his ambitions to represent Dublin city in Europe. We worked with Alex, his family and his team to plan a series of videos that captured his life, his ethos and his background. The series of video shoots included interviews with Alex White, and members of his family, and incorporated archive material and campaign action for use on social media and websites.

We filmed at canvassing points, with his family and with his mother in his northside family home; we conducted interviews to capture his personality and his passions. The videos were used across social media, websites and on promotional materials.

Flexible filming on the move was combined with a studio-style lighting and audio set up in homes to capture good action combined with personal stories.